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The point is when you are looking at the book business, you have to look not only at the companies you like, and the companies that give you the best deal, but also the company that is most likely to stay in business.
My bet is on AMAZON, as a reader and an "occasional author."
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That's some realism right there. Of all the players, I'm about 95 per cent confident that Apple will be around 5 years from now, about 80 per cent confident in Amazon and about 60 per cent confident in BN . I wouldn't give even odds for any of the rest.