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A year or so back I bought a boxed set of all 14 Fleming Bond books for $25 or so, brand new, at Costco. That seemed like great price to me, but I'm not sure at what price I would have hit the, "it doesn't seem worth it for a bunch of 50 year old popular fiction books", point.
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Do folks here understand the concept of "loss leader"? Costco almost certainly LOST money on that deal. It made its money on the OTHER purchases the patron made at Costco.
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A loss leader, or simply a leader,[1] is a product sold at a low price (at cost or below cost)[2] to stimulate other profitable sales. It is a kind of sales promotion, in other words marketing concentrating on a pricing strategy. A loss leader is often a popular article. Sometimes leader is now used as a related term and means any popular article, in other words one sold at a normal price.[3]
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Supermarkets and big box stores (including Amazon ) often use books at loss leaders. You might want to consult the Wikpedia article on the strategy. I bet these books were right in the middle of the store, where you had to pass lots of pricey merchandise to get to it.