[fjtorres]

The advanced ebook he suggests might be fun, where the reader has to "earn" the reveal? It exists.
It's called LA NOIRE.
But it's not a book; not even remotely.
It's a video game. Even if it were purely text-based, like the adventure games of old, it would still be a game.

The rest of the article seems about equally confused.

It starts out bad mouthing publishers for being condescending and unresponsive and ends up bad-mouthing self-publishers for poor prose while along the way taking pot-shots at assorted agents, ebook publishers and retailers, all to no coherent end-point. Almost stream of consciousness...

Since the article is an extract from a speech, it may be that something got lost in transcription.

I must say, he does string anecdotes breezily, though.