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Old 02-29-2012, 04:16 PM   #15
bill_mchale
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Quote:
Originally Posted by paulsalter View Post

For me I dont really class a list of other books by the author as ads, more useful information, if I have enjoyed a book by someone I find it useful seeing a list of other works by them
Actually, I think that is the holy grail of advertising; certainly it is the sort of thing that Google is trying to achieve. The ideal in advertising is to achieve one sale per ad view. The more targeted you can make your ad, the closer you get to that goal.

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Bill
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