Quote:
Originally Posted by KarenH
For years I worked for a small mail order company that sold a variety of personal care products. The statement in bold above was exactly our policy when we had a customer (or potential customer) who couldn't decide between two similar products...and yes, the manager and even the CEO/owner were well aware of it - the instructions came straight from the top. This was several years ago and I don't have any hard numbers to back it up, but I firmly believe (as did the CEO) that the number of loyal customers we gained who might not have ordered at all without this policy more than made up for the returns generated by it.
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Depends on your profit margins. If you have a 5% profit, that means one return in 19 items and you are starting to lose money. Much faster if those are high value items and shipping charges are involved. Amazon does calculate with very small margins, and they do allow people to return things. They just limit the number of allowed returns. Overall a sensible policy, I am sure it makes sense for them, even if they do upset a few customers here and there, they know they come out ahead in the end. That is what their statistics tell them.