Quote:
Originally Posted by KarenH
For years I worked for a small mail order company that sold a variety of personal care products. The statement in bold above was exactly our policy when we had a customer (or potential customer) who couldn't decide between two similar products...and yes, the manager and even the CEO/owner were well aware of it - the instructions came straight from the top. This was several years ago and I don't have any hard numbers to back it up, but I firmly believe (as did the CEO) that the number of loyal customers we gained who might not have ordered at all without this policy more than made up for the returns generated by it.
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Karen,
Who took the hit on the returns? Your company, or the manufacturers of the products?