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Having word counts displayed on the ebook page is no different than having page counts displayed on the paper book page.
I mean, no one seems to be up in arms about how some book's page says 256 pages and another's says 512 pages and yet another one is 768 pages - and plenty of people seem to buy and read the shorter ones. Not everyone loves to read the massive ones.
And taking away page counts would be rather silly as well as unfair for online shops, as people can visually tell a slim book from a thick book in a brick-and-mortar shop. Adding word counts for ebooks would just be the next logical step.
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