|
My daughter is a typical 18 year old teenager. She loves her music but has only purchased 3 CD's in the last 3 or so years.
Why? Because it is VERY rare she likes more than one of two tracks on the album. She does not want to waste money on a overpriced CD if she likes less than 20% of the music on it. She is definitely not alone in that regard either.
Yesterday, whilst we were in Big W's music and entertainment section, she said to me;
"I want this CD, but I am not sure..." I asked her straight out how many of the songs she liked on the CD. She said to me that she liked most. I then suggested she buy the album, which she then did. It was a discount CD, only $10, so it was even more attractive to buy that CD than the $32 it originally cost.
When she likes a song, she signs in to iTunes and buys it. Simple, easy and fast.
This is the primary reason why CD sales are declining, the market has changed. Teenagers buy PER SONG, not buy an album like we used to do. Remember single records were not released for all the songs on a LP, so we were stuck having to buy the whole album.
Digital delivery means a mix and match approach that is totally independent from CD's. So declining CD sales are the result.
I certainly believe the music industry truly do not understand this and assign the big bad bogey of piracy to cover their inability to deal with it. Evolution failure.
The entertainment and publishing industries seem to have the same shortcomings as well.
|