Quote:
Originally Posted by MrsJoseph
Maybe so - but Amazon wants to be a loss leader. In my business loss leaders take the loss...not the vendor.
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Amazon doesn't want to lose money on every single sale. They do in fact take losses when they sell specific books below wholesale.
They're trying to increase their margins on offerings from these smaller distributors. It's a perfectly normal part of business. The only reason anyone is paying any attention to this is because it's Amazon.