not ebooks but digital related-
“Piracy may not be a bad thing”, shares Angry Birds Creator
"Shared during the Midem Conference in Cannes, one would think that the creator of Angry Birds would take a more hostile tone towards piracy, given that the Angry Birds brand is one of the world’s most highly pirated entities, from Angry Birds games, Angry Birds merchandise and Angry Birds apparel.
“We have some issues with piracy, not only in apps, but also in consumer products.” shared Mikael Hed – Chief Executive, Rovio. “There are tons and tons of merchandise out there, especially in Asia, which are not officially licensed products. We could learn a lot from the music industry, and the rather terrible ways it has tried to combat piracy.” he added.
Rovio, however, believes that filing lawsuits against perpetrators isn’t the most efficient way of fighting against pirates, taking lessons from how the music industry has dealt with the situation. Instead of treating customers as users, more prospects and advantages can be found in treating them as fans and solidifying fanbases.
“If we lose that fanbase, our business is done, but if we can grow that fanbase, our business will grow.”
http://professionalgaminglife.com/80...-birds-creator
for an idea of how popular angry birds is-
Angry Birds 'One of the Most Profitable Games in History'
"It was revealed this week that Rovio's hit mobile title Angry Birds cost only $140k to create and has already generated an estimated $70 million. That's 500 times more than what it cost to make."
http://www.industrygamers.com/news/a...es-in-history/
these guys are making massive profits despite having the bejeezus pirated out of their brand and yet remain relatively unconcerned with piracy. instead of implementing drm or treating customers like scum, they'd rather grow their fanbase. go figure.