Funny, I have read more then one post from people using Sony, Kobo, and Nook that they buy from Amazon on a regular basis. Stripping DRM and converting takes little to no time.
And by more then one post I mean lots of posts from EPub e-reader owners that they shop at Amazon.
Which leads me to believe that you are "locked out" of a store if you chose to be locked out. And the reality is that plenty of Amazon Kindle owners buy books from stores other than Amazon and load those books onto their e-readers with plenty of ease.
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