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@avantman
thank you for the clarifications they really help. for me, it seems that Smashwords, etc. offer both retail and "self-publishing" and that is what confused me. Self publishing is different to me than going through a publishing house for that very reason. I admire those who are publishing and am also happy that they (Smashwords) are realizing the limitations and working on offering the authors the ability to control their art from beginning to end if they have the capabilities instead of insisting on their "conversion program".
@rob
good question. I am looking forward to the answers.
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