Quote:
Originally Posted by sbroome
As Colleen Doran said regarding this era of online ad revenue..
Quote:
|
Pirates draw traffic from my site, and cost me millions of hits annually, which cuts my advertising revenue.
|
LINK |
Millions of hits? She can count the hits she's not getting? What's the algorithm for that? With a little more number-crunching, she should be able to count the exact number of advertising dollars she's missing, and have a nice solid case to take against any of the sites that are hosting her work without permission.
Saying, "I am missing out on millions of hits" is even more nebulous than "I am missing out on thousands of sales."
I'm sure that, with a bit of nudging, anonymous could be convinced to bestow millions of hits on the website of any author who feels cheated by digital piracy. Except advertisers aren't much paying for site hits anymore... so what she wants is millions of
thoughtful, selective hits, the kind that might click on ads.
That a lot of us don't even see, because while I don't mind well-chosen themed ads that fit with whatever I'm reading about, I can't stand animated ads for topics that some marketing whiz decided to connect to the keywords they grab from the page. (I read a lot of Pagan blogs and email lists. Guess what kinds of ads show up on "religious" websites? Guess how likely I am to buy their products.) So I block ads, even the ones I wouldn't mind seeing, because there's no way to identify "ads chosen by the site owner with this particular content in mind" vs "ads placed by a third-party marketer based on keywords that have nothing to do with why I'm reading this."