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What I see as the problem, is that ads start "unobtrusive" at first and then "grow" to capture your attention (yes, they ARE louder on the tv than the actual show). I do not want anything but the book in flow.
The only type of ads I would find acceptable are/would at the end the book (when it goes to sleep, I want my screensaver book cover and not another ad) and directly book-related such as other books by the author/in the genre. I actually welcome that type because a) I can just shut the book and move on and b) that is how I could get to know other related books I may enjoy. An ad about Coke or Kindle accessories--ummm not so much.
About me: I actively decided against an "ad supported" device for that very reason--it is my book and refuge and not my tv.
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