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For me its logical in the sense of product life time events.
The Kindle, as far as I know biggest seller, was opened to the market, then a lot of people bought it. Now everyone who regulary vists amazaon, and would have bought a Kindle, has already one. Now it takes much more time to have the mouth-to-mouth "propaganda" work, and convincle people to buy one, by seing a friend to have one etc. This is still a growth, but not as fast as the intro to the market.
As iLiad-lover I'm sorry to not have mentioned iLiad into this calculation, but AFAIK iLiad sales hardly pay a big role in total eInk sales. Not? From my "mouth-to-mouth-propaganda" aspect, there are people who like me always wanted a product like this, and are quickly converted to buyers. However for the "normal" people I hand over the device, two things quickly turn them off. a) Its slow. (And this is not only the screen refresh rate people complain about, sometimes you press a button, 5 seconds nothing happens, then the screen refreshes for a second). b) when playing around, they notice the writing gap, along with the text appearing delayed. c) then they ask how much does it cost? Then they summerize "Ah well not for me then"...
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