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I'm not aware of any publishers or bookstores that allow you to buy without first creating an account, so Smashwords is not at all out of the ordinary there. You can't download even freebies from Smashwords/Amazon/B&N/Kobo/anywhere without first joining up.
Having a screen name is useful for reviews. If you want to write reviews but don't want to put your real name there for all and sundry to see, then a screen name vs real name is good.
As a reader and buyer, I have no problem with Smashwords' site - I find it easy to navigate and it has a good shopping cart.
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