Reading has always been a social thing, at least some reading. People read books and discussed the ideas in them; that's what the classics are all about. That's what education is all about. Read, discuss, write. Sure, I'm not going to discuss every single book I read with all of facebook, but I've joined book club/book discussion groups online, and it adds a valuable dimension to my reading. If I can see what others are reading, that gives me an opportunity to strike up a discussion if it's a book that merits it. Someone sharing a favourite quote from a great book might lead me to read something valuable that I otherwise might have missed.
A lot of my reading is totally solitary, partly because I'm an introvert, partly because I don't know a lot of people reading the books I'm reading, and partly because some books just don't merit deeper discussion. But I get the most out of books that I've had a chance to discuss with other readers. The idea that we should all just be reading on our own because it's silly to share it with others is pretty depressing to me.
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