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Originally Posted by dadioflex
So with tens of millions of books crashing against Amazon's shores each year, there's a real chance good books will simply never be read because they never make it through the mass of low rank reviewers/readers without reputations to the inner circle of high rank Amazon reviewers (top 200 on Amazon.co.uk, baby) with opinions that matter.
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Of course, ten years ago, almost all of those good books would never have been offered to the public at all, because they weren't among the tiny fraction of writings that got through the many filters that publishers required.
The ratio of good books to available books has gone down. But the numbers of both have skyrocketed; I'll worry about the ratio when I can't find two dozen books I'd love to read but don't have time for.
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How does a good writer avoid getting lost like that?
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1) Good titles & book covers
2) Good blurbs
3) A bit of social networking--more is better, but a little bit is all it takes to start building an audience.
Finding "the right people" to promote one's book is less important than basic marketing skills.