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The books that do well are the books people find.
Though I've done many of the things David, above, suggests (blog, free full novel, free humorous shorts), it's all for nothing if readers don't find your work. I've taken a sabbatical from writing in order to work harder on promoting myself, my site and my books... because if no one out there knows about my books, there's not much point in writing them, is there?
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