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As nice as it is that downmarket genre fiction (and I prefer to think of it as simply "popular fiction"--"downmarket" sounds so elitist), it would be as nice if the "popular" segment was as enthusiastic about new authors and new ideas. It seems it takes a lot to penetrate the barrier held by well-known authors and themes, and only a very few at a time manage to become noticed by the public; though, once that point is penetrated, the floodgates are open.
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