I'm another with zero interest in the reading life awards - turned them off day one. I don't think I can be called a Luddite, since I've made a living as a software engineer for a couple of decades, but I've never opened accounts with either Facebook or Twitter. I'm not against technology - I use Skype regularly to visit with family. That at least offers some semblance of privacy.
Re: the cigarette collectibles, I had a friend who smoked Chesterfields through high school and at least into college, partly so he could collect Chesterfield coupons. You could redeem the coupons for various products, but it took a very large number of them to be worth anything. I don't recall them offering an iron lung in the catalog.
