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From what you are saying who is paying 500$ now is paying Ectaco's costs to develop the device. This is a good business strategy but not very honest client approach.
From my point of view buying at this time means just betting on the future nothing else. The 500$ is not competitive at all it stretches the limits of most of the buyers and my perception right now is that the eInk buyers need a bigger screen not necessarily a color one. Who bothers with colors will go for a tablet most probably which at this point is a mature technology with decreasing prices for the same performance.
This is an interesting question, I would like to hear some opinions in this sense: why do you need eInk color for reading comics or looking at pictures?
To answer the question of color eInk for myself I need to say that I need eInk for reading. Reading means blocks of text ..that does not apply for pictures or comics (by my knowledge). This sends me straing to a B&W ereader. There is one category of readers who do need color eink by my understanding and that is people who read medical text books or people who need to see clean and clear pictures in text blocks ...but I believe that that category of readers is better using tablets where the picture quality is much better and zooming a lot easier and better.
What do you think?
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