I saw that. Crazy. Good for them. It doesn't change reality. You cannot look at a company that sells commodity goods at twice what others charge and think that's a good investment.
That said, investments is not what I was talking about. Apple has funded its future with profits from good products sold to price insensitive customers in an environment without competition. In Amazon, Apple has a challenger. If they compete by cutting prices, where does the money for the next insane product come from?
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