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This does remind me of the authors or publishers who were kind of in an uproar about bookcrossing. The idea of bookcrossing is you find a book, read a book, pass it on. (physical books, that is).
I don't think authors understand or trust the power of word of mouth advertising. I've loaned books to my own daughter who has said, "Oh I want to buy this book!" when she was finished reading it. I said to her, "why do you want to buy it, you can use this one as long as you like!" Nope, she wanted her OWN copy.
That is how it is for me with libraries and with bookcrossing... I used to really love reading books that people would throw into the pile, but some of them I wanted forEVER, so I bought them. People have credited me with getting them addicted to certain authors they hadn't known existed.
Libraries allow me to concentrate my buying habits to what I actually know I like. This is just me, I am just one person, but that's how I function when it comes to anything like books, music, movies, etc... one exposure and I am hooked if it is actually my cup of tea.
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