Quote:
Originally Posted by moffattm
It's all a marketing ploy to try to engage the audience and buy more products, but the point I was trying to make is that this isn't really something new that is unique to Kobo.
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I knew about cerials, sweets and the like, which is bad enough, but cigarettes... well, okay, the mechanism is the same...
With Kobo, it doesn't really work, at least not with the Kobo Touch and at the moment, since there are not product specific awards to be won. Though it might have sold some devices.
And the Facebook part will at least get (some) people to know Kobo if they see the awards posted to their friends' accounts. And if the get the app or buy a Kobo device because of that and post to their accounts, more people will get to know Kobo. So I agree it's mostly a marketing ploy.