Quote:
Originally Posted by Jaden
Cigarettes, really? Wow...
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Yup, they would choose a topic, such as famous baseball players or animals, and people would collect them and trade them with their friends and try to get a complete set.
When I was a kid I used to eat a breakfast cereal that came with cards and you could also buy a book to stick them in that gave you more information about the subjects.
It's all a marketing ploy to try to engage the audience and buy more products, but the point I was trying to make is that this isn't really something new that is unique to Kobo.