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Well, if you use Calibre I don't think it (a) would matter, and as far as (b) goes, the UK hasn't got a Reader Store. (That's at present, but has been rumoured to be getting one, for at least 6 months, with 3 "missed" deadlines.)
But if wifi is one of the reasons you want it, you can buy, or get, from other stores and sources, even without a Sony store - for that you would need to have it registered etc...
And, really, isn't the online Reader Store going to be just, umm, another online book store ?
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