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The first week or two, getting the awards was quite nice and even a little "addictive" - like a small game added. That was when I was still "playing" with my Kobo and was "getting to know it".
But now I don't really use the statistics, awards or the possibility to send quotes to Facebook - though I can see circumstances where the latter would be handy.
For example you could set up some kind of "online book club" and directly quote something you've just read to share with the others (maye to to discuss later). That could be very nice and especially help people that can't memorize quotes easily or that are not able to meet in person in book clubs.
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