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Next book released in my favourite series (which I'm buying in ebook (preorder), hardcover (preorder), mass market paperback with a different covers (preorder)).
I'll pay anything to get to read it on day of release, and am not willing to wait 10-14 days more to get the hardcover delivered to me.
But that's the one exception. With anything else, I have so much else to read that I can wait for the price to go down a bit, and as I tend to read YA and genre fiction, even brand new ebooks aren't in the $20+ range to begin with.
(I would also have made that exception for brand new Harry Potter books if there had been an ebook option at the time. I wouldn't pay full hardcover price for the HP ebooks now, though.)
So basically my criteria are very simple, and there really is only one reason why I'd pay full price: if it's a book I really, really, really want to read on the day of release and can't bear the idea of waiting a moment longer, I'll pay whatever I'm asked for it.
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