For me, the killer aspect of Prime is the video library for children... Granted, I might get that as well with Netflix (I haven't checked).. but the collection of Mister Rogers, Thomas the Tank Engine, Bob the Builder and Sesame Street means that we can usually find something to occupy our two year old when we need to get something done. And since new videos don't start automatically, it forces us to be more deliberate than we might be with TV and thus makes it easier to limit his video watching.
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Bill
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