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I was referring to the idea of downloading the book and after that buying it because of its awesomeness. IMO, this is just a scam. If we would come up with an experiment which would consist in not buying any of his books for one or two months, you will rapidly notice a change in his mind. Why? Because with no profit, the idea of illegal downloading it's not so appealing.
Of course, this is my opinion. Maybe and certainly I'm talking nonsense.
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