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I got a Prime with only shipping benefits (free through the Mom's club), and I like it a lot. I live in the boonies, and being able to buy stuff on line, and getting it in two days is great. When my freebie expires, I will definitely re-subscribe. Getting the book lending and movies will be a nice extra.
I think Amazon is doing it right. I buy from merchants that make things easy for me (like no-hassle returns), and give me extra perks.
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