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You know, I'm not falling over myself with excitement at the thought of purchasing a Prime membership, if and when it ever comes to markets outside the U.S. (I'm in Canada).
I'm already deeply into Microsoft's eco-system (Xbox, Zune, PC, Windows Phone). I have streaming music, as well as the ability to both rent or buy movies and TV shows, through the Zune service, and I can then use them on all the above listed devices. I also have Netflix and, again, can use them on all the listed devices (except for Zune). So the streaming audio/video content of Prime doesn't excite me.
I'm a slow reader, I savour every word. It takes me about two minutes to read a single page of a novel. No matter how many books are in the Prime library, I won't be able to read enough to make it worth my while (versus buying the books, and owning them forever).
Don't get me wrong, I think some people can really take advantage of it, but it's interesting how it's a battle of the eco-systems these days. Amazon, Apple, Microsoft, and others keep extending their services over as many devices as they can to increase customer retention and to get customers to consider related devices. And it's working.
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