Now I know what a Snooki is
It isn't really a £1million advance that writers want from publishers, it's a better royalty than the 15% they are getting now and to not be treated like a commodity to milk and then dispose of. That's what Amazon is attracting them with, but they don't publicise what their royalty rates are so that they can negotiate different rates with different writers. Publishers need to realise that they are the junior partner, once they do that everything else will fall into place.