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The rural areas are pretty poorly served by bookstores as it is. In my hometown, the nearest bookstore was 60 miles away, and that was a B Dalton's in a mall. An e-reader would have been great, because getting to the bookstore was a rare treat. When my parents would go to the mall, I'd just camp out at the B Dalton's until they were ready to go. Of course, in the rural areas, people are already often inclined to make long drives for shopping. Our definition of rural may not be quite the same, my home town had about 500 people, and the "big city" with the mall was a town of about 50,000 people.
There are other outlets for books, of course. There is the drug store and the grocery store, but I have rarely seen a book there that interested me. There is the book section at Target and Wal Mart, but that is a bit paltry, although better than at the grocery store.
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