I have to wonder how many phony book reviews are on EBookMall. I recently saw an ad soliciting book reviewers (see this ad below). The ad read that book reviewers are to review 50-100 books per day. They are instructed to give 3 to 5 stars for a review. One or two stars (poor or fair) is not allowed.
The reviewer is given a list of sites to "research" the book. The reviewer quickly scans information ABOUT the book. The reviewer is never asked to actually READ the book. The reviewer works 8 hours per days. If you do the math, this would mean that an enitre review is researched and written in less than 9 minutes.
I know that phony product reviews are a big industry, but this one really takes the cake.
The ad for reviewers appeared on the website
www.peopleperhour.com. This is how it reads:
"We are looking for multiple freelancers interested in writing short book reviews for us on a weekly basis. Reviews should between 80-150 words and you need to post them on our website at the corresponding bookpage, including clicking a 3-5 start ranking for the book.
We will provide excel sheet with links to bookpages, you just have to research the book and write a short review.
We need approx. 50-100 reviews per day per person which should take you approx. 8 hours per day."