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I personally often find negative reviews to be really helpful. Sometimes good reviews are dumped on a site by an author. But negative reviews? Well, look at what people complain about. I have seen people give bad reviews of books for all sorts of stupid reasons (pricing? the politics of the author, they don't like the vendor). If none of the reviews actually seem to be about the quality of the story it is a book I will flag for a more careful look, and then maybe try to read an excerpt.
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Bill
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