I have the Kindle Touch and Sony T1, If buyers are looking for "convenience and simplicity" then the Sony is by far the reader of choice. I use the Kindle for books that I can't get for the Sony. I don't see what the big difference in reader profiles are. Ereader users will get all they could hope for with either device. I use the Sony more often because I can easily navigate through the book I'm reading or between any number of other documents. If a buyer fits the profile of some who wants a device that is well priced, feature rich, easy to use, light weight and durable the Sony T1 should be their first choice.
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