I've always been an avid reader, but I do find myself reading more with an ebook than I did before. Part of it is that I typically read multiple books at a time and I also travel frequently. Lugging multiple books along just wasn't practical so I would read less as a result. With an ebook I can carry my entire library in one slim package.
To your other point I generally find it more comfortable as well. It's definitely easier than holding a big thick hardback.
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