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Genre sells -- this is nothing new. Harlequin and its affiliate Mills and Boon have literally built an industry and fortunes on selling pulp romance for the past few decades. Crime fiction (which used to be mysteries) are enormously popular in print as they are on TV; an earlier age enjoyed westerns. Now we also have vampires peeking out from every corner and, as the article mentioned, something called Christian fiction particularly serving the US market.
The good news is publishers are getting a handle on pricing through experiments in these categories which ought to lead to better choice and more equitable pricing down the road.
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