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AlexBell, I think it will depend on which editorial style the publisher is following. In academic circles, many will be following the Chicago Manual of Style. I don't recall which edition it might be up to by now, as my professional work keeps me mostly in the scientific research styles (AMA, APA, ACS) and I don't delve into Chicago much at all. Associated Press style differs from Chicago in significant ways when it comes to titles of various works. Although overlap exists between styles (MLA style is a popular one for some publishers), to my knowledge, no one accepted style rules them all, and to further confuse things, publishers and editorial bodies for journals will create "house styles" that override or augment the editorial guidelines in the major style manuals. It can definitely be a bit bewildering at times.
Sorry if you already knew all of this—I couldn't quite tell from your post whether you were the editor on a project or whether you were inquiring for another reason. Sounds like you're being asked to follow a house style here, as I don't know of a single style guide that applies boldface to book titles.
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