MobileRead Forums - View Single Post - Engst to Pogue: E-Book piracy not a given

RickyMaveety · 06-07-2008, 09:21 PM

Thanks.

I've got a great example from my own experience. I used to shop at Circuit City (electronic retailer here in the States). I probably spent something like $10,000 a year there in an average year.

So, one day I purchase a program made by Broderbund at CC. I got it home, opened up the box. Manual, check ... no CD.

I went back to CC and said WTF?? No CD in the box?? And they said "tough ... you can't return it or exchange it once you have opened it" and I said ... again ... "WTF?? How am I supposed to find out there is no freaking CD in the box without OPENING it, you morons??"

Mind you at this point I was at full volume and in serious angry mode.

Standing in the store, I called Broderbund with my cell phone, and again, at top volume explained that CC was apparently a retailer that did not stand behind their products, and was there any chance that Broderbund did??

And Broderbund said ... "No problem, give us your address and we'll FedEx overnight a CD to you ... . We value our customers."

I then proceeded to boycott CC from then on. That was about 10 years ago (I think) .... so they lost out on about $100,000 of sales over the cost of a single boxed program.

Real smart of them ... not. And, I hear their company is having problems too these days ... gee, I wonder why?????

06-07-2008, 09:21 PM	#49
RickyMaveety Holy S**T!!! Posts: 5,213 Karma: 108401 Join Date: Jun 2008 Location: San Diego, California!! Device: Kindle and iPad	Thanks. I've got a great example from my own experience. I used to shop at Circuit City (electronic retailer here in the States). I probably spent something like $10,000 a year there in an average year. So, one day I purchase a program made by Broderbund at CC. I got it home, opened up the box. Manual, check ... no CD. I went back to CC and said WTF?? No CD in the box?? And they said "tough ... you can't return it or exchange it once you have opened it" and I said ... again ... "WTF?? How am I supposed to find out there is no freaking CD in the box without OPENING it, you morons??" Mind you at this point I was at full volume and in serious angry mode. Standing in the store, I called Broderbund with my cell phone, and again, at top volume explained that CC was apparently a retailer that did not stand behind their products, and was there any chance that Broderbund did?? And Broderbund said ... "No problem, give us your address and we'll FedEx overnight a CD to you ... . We value our customers." I then proceeded to boycott CC from then on. That was about 10 years ago (I think) .... so they lost out on about $100,000 of sales over the cost of a single boxed program. Real smart of them ... not. And, I hear their company is having problems too these days ... gee, I wonder why?????