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Another alternative, if you don't want hassle, is to get a Kindle and don't bother to strip DRM. Take all of the freebies from Amazon and one-click them to your Kindle. Done!
Now, I can already hear the chorus of voices rising up against the Walled Garden and Amazon-in-general, etc. I get that! But millions and millions of people don't care about DRM and personally archiving their ebooks and just want a simple purchasing and reading experience. For them, the answer is a Kindle and doing things Amazon's way.
If people want to choose epub or B&N or Sony or Kobo or whatever they prefer that lies outside of the Amazon Walled Garden, that's absolutely fine! Really...I understand those choices and don't mean to be slamming them.
But for the public at large, "complexity" of ebook loading isn't an issue at all if you're content to buy the Amazon Kool-Aid.
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