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Or Publishers could rethink their contracts and start offering larger royalties. If Authors are moving to Amazon Encore because they are getting a larger piece of the pie then the traditional Publishers need to change how they do business.
Maybe the traditional Publishers need to focus on ebook only lines that are less expensive to produce, focus less on signing bonuses, and offer larger royalties. They don't have to match Amazon's rate. If they offer something larger then what they currently offer, say 50%, for e-books and those books will be sold in all the major stores then indie authors might be more willing to sign with the traditional Publisher.
Amazon is acting in its best interest. It is a business, that is what businesses do. Barnes and Nobles and Borders did the same thing when they employed business practices that hurt independent bookstores. It is time that the Publishers did the same thing. Develop deals that benefit them and the authors and entice them away from Amazon Encore.
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