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Old 06-07-2008, 03:32 PM   #20
Elsi
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Quote:
Originally Posted by RickyMaveety View Post
Maybe I missed something, but wasn't the author of this thread talking about having Borders Rewards tagged to the content?? I mean, rather than the electronic device?? Granted, the coupons cannot be used for "electonic devices" ... so .... why should that mean they cannot be applied to electronic content? I see the two things as very different.
Even if they won't accept your Reward certificates toward purchase of an e-Book, if they gave you the Reward points for buying the e-Book, then they'll see you coming back to spend that Reward coupon on paper books. And if you do that in a brick & mortar store, then you're likely to give in to impulse and spend even more. 'Cause we know that bibliophiles who keep up with Reward coupons have very little self-control when it comes to shopping in a book store!
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