Quote:
Originally Posted by Gideon
I really think you're asking too much. TCV put it well.
I agree with your point, in general.... but that's also "how it is." You don't have to pay to be in the Rewards program, it's free. But there are other companies involved in this business, and just having Borders involved doesn't mean their discounts mean anything or that you should even, really, expect it.
When you're getting discounts, etc, for free.... I think the "gift horse in the mouth" adage is appropriate. If you bought a Sony Reader and were thinking you'd get a discount then you didn't read the print on every single coupon Rewards offers that says, clearly, that these do not apply to electronic devices. Either way, it may be a point of contention but I was getting these emails from you I'd be dismissive, too.
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Maybe I missed something, but wasn't the author of this thread talking about having Borders Rewards tagged to the content?? I mean, rather than the electronic device?? Granted, the coupons cannot be used for "electonic devices" ... so .... why should that mean they cannot be applied to electronic content? I see the two things as very different.
If Borders was smart (and there are very few commercial organizations out there that I consider "smart"), they would sell content for the digital readers they sell, and, they would make it a part of Border's Rewards just to encourage people to purchase more ... of whatever content they sell.
It's all about getting the consumer (1) in the door -- whether in your physical store or online, (2) interested in your product, (3) and out the door, product in hand feeling like they got a good deal, that (4) you make a nice profit on.
Pretty simple really, and I don't think Border's response shows it has the slightest handle on that.