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I think a good approach for writers is to "focus their niche," look at themselves critically as if they were a company and ask themselves: "What is my core competency? How can I best thrive in my particular ecosystem?"
I see a majority of indie authors posting advice on how to be indie authors. But I don't see a lot of indie authors posting excerpts of their work online.
My strategy is to post short satirical fiction on my blog. I picked this strategy mostly because I thought I could do it competitively. If I posted tips about how to market, I doubt they'd be better than any of the other indie authors writing about marketing. Plus, writers write.
I used to have a podcast but I recently dropped it because I didn't think it was value added for what I'm doing. With all the new technologies out there it's hard to continually do the same thing in the same place so that you can make an impact and get noticed.
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