The thing is that they haven't learned anything from the digital music industry. Does anyone remember how bad the world used to be when DRM'ed music was around? Formats galore, locked to one PC, horrible sync software, losing music when changing PCs, etc. Nasty business.
Now Amazon, Google, and etc. just sell you music with no restrictions and suddenly, it is now an impulse purchase. Publishers could transform the book world similarly but they are just being insane.
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