Quote:
Originally Posted by Kali Yuga
Verso specializes in advertising for the book industry. I see no particular reason why they would have an axe to grind against ebooks.
The survey is weighted to match US demographics.
They have in fact run this particular survey since at least 2010.
The survey is here: http://www.versoadvertising.com/Wi7survey2012/ |
Thanks for sharing the survey. When you take the time to go through the whole survey, you can see the purpose of the survey is to advise retailers as to strategy. I believe their advise that e-readers have moved into the "early majority" is an indicator that both e-readers are here to stay and there is a viable near term future for the paper book retail industry. While some may quibble about whether 10 books a year constitutes an avid reader, this is clearly a segment of the reading public that a marketer wants to capture.