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I think free works to promote an ebook. I had a novel, a novella, and a short story up for free through Smashwords for about two years. I hit a decent number of downloads for them, particularly at B&N. Recently, I slapped a 99-cent fee on the novel, and it's selling, expecially at B&N. I'm stunned, and I'm convinced it's because I offered it for free first.
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